Our CEO Simon Coughlin has written to Dave Broom, Becky Paskin and Richard Woodard, editors of the website www.scotchwhisky.com. Simon’s aim is to clarify our position with regard to the ‘Transparency‘ debate which has aroused significant interest in the whisky community following our very public support of a campaign initiated by the independent blending and bottling company Compass Box.
Their editorial comment can be found here.
Simon’s letter states…
We really appreciate the interest shown by www.scotchwhisky.com in the campaign for greater transparency in the Scotch whisky industry, and applaud the fact that the issues raised have been so clearly explained. The extraordinarily positive response to our backing of Compass Box has underlined the level of popular support we enjoy over this.
We had not spoken to Compass Box prior to the launch of their campaign, however you have probably been able to infer that our support was not offered entirely spontaneously. We had been planning to release more information about the vatting of The Classic Laddie for some time – and the timing of the launch of the Compass Box campaign was simply serendipitous. We were therefore able to act immediately on recognition of our common cause.
One thing we must make very clear however, is that Bruichladdich has no intention of breaking any laws. Recognising the restrictions imposed on us by current legislation, the information provided on The Classic Laddie bottle, packaging and advertising is not going to change. There is no intention to purchase advertising or to commission a marketing campaign to promote the fact that we are making this information available.