Two rather different views of the future of the Scotch whisky industry have been published recently.
The Scotch Whisky Association (SWA) is the industry trade body that represents some 90% of Scotch whisky production. It has 51 members; Bruichladdich is not one of them. The SWA has commissioned a report which paints a very rosy picture with a particular focus on the importance of Scotch to the UK economy.
However, Ian Buxton, the well respected industry commentator and author of 101 Whiskies To Try Before You Die, (and yes, Bruichladdich does feature – here with the Laddie Ten) lays out a cautionary tale in an article published in Just-Drinks yesterday. Check out Buxton’s concerns here: Where Next For Scotch Whisky?…
The issues raised include the global political situation, pricing policy and NAS whiskies.
A trawl around the internet reveals much more information.
Scotch whisky accounts for approximately 85% of Scotland’s food and drink exports and a quarter of the UK’s overall total. It is Scotland’s second largest export earner after oil and gas. In 2013 Scotland exported whisky worthy £4.3 billion, which works out at £135 per second. This was the same as in 2012 but sales did increase slightly in volume terms by 2.3% or 1.23 billion bottles. Blends made up 75% of sales in 2013 but single malts have been growing in popularity. Sales were up 5% and now account for roughly one fifth of the total.