In normal times, they work in our “academy” which is a means of welcoming to Islay, and training face to face, our distributors and representatives from around the world, plus the retailers and hospitality contacts from their territories.
They’ve pulled this together remotely, working one at a time in the empty distillery so as not to compromise their safety, or yours.. It’s part of the Laddie Lock-in, our digital answer to the cancellation of Feis Ile this year. You can watch the whole Laddie Lock-In programme of chats, tastings, and music live on our instagram channel from 14:00 – 18:00 BST on Sunday 24.05.20. Or afterwards on IGTV.
The distillery has been out of production now for the longest spell since when it was mothballed between 1994 and 2001. We all miss its sounds and smells and the energy and camaraderie it usually has from its island staff of nearly 90. And that’s not counting the buzz made by a whole community of visitors that we love to bring in every year, especially over the festival, so it’s poignant to be reaching out to you all at this time, and important to do so. We’re fiercely committed to Bruichladdich and what it stands for; in all its “eccentricity”, there is a strong sense of what is permanent and real. We hope some of that will still be transmitted down the wires to wherever you are on Sunday. As it is through our whisky.