Countdown to #LaddieMP4 – The whiskies for Bruichladdich’s next digital tasting live from the distillery have reached around 700 Laddiefans who ordered them all around the globe. From Australia to Denmark, Japan to California, the idea is to sample these single cask releases, gain an insight into the making of them and share impressions online, through an interactive video broadcast from warehouse 12, on October 13th at 19:00 BST.
There have been three of these ‘micro-provenance’ live tastings before. They featured blind bottlings, and were directed towards a much smaller audience. The increase in the number of people with whom we want to share the MP4 whiskies has meant extra planning for the bottling hall team, stimulating challenges for the dry goods and design departments, extra-curricular packing duties for those from the Laddieshop, and great teamwork altogether backstage on the Islay site.
The whiskies this time are:
Cask #361 – distilled in 2008 and matured full term in a French ex-Syrah (red wine) cask. It is at 58% alc. vol. Cask #16-062 – distilled in 2006 and matured in ex-bourbon before being finished in an ex-sherry cask is also at 58% alc. vol. Cask #1062 – distilled in 2005 and matured full term in bourbon is at 59% alc. vol.
The Communications team will generate the broadcast featuring Head Distiller Adam Hannett on October 13th by mixing four cameras from the warehouse to create a livestream. Michael Thomson, head of IT, will be doing his best to ensure that Islay’s limited broadband capabilities hold up for the event. We managed similar live coverage of Adam’s fascinating Feis Masterclass at an extremely busy time on the island earlier this year, however, so we’re confident about being able to broadcast from Islay into your offices, living rooms, and mobile phones around the world!