ITN newscaster and Channel 4 News business correspondent Sarah Smith visited Bruichladdich earlier this week to shoot an article for the programme. It is hoped that, news schedules permitting, it should air tonight, Friday 23rd August.
The piece features an interview with our CEO Simon Coughlin during which he is asked what was involved in bringing this Victorian distillery back to life and the reasons for its subsequent success.
Focusing on at the UK’s record on growing exports the questions ranged from how much of Bruichladdich output is sold overseas to the effect of problems in the Eurozone.
Simon was also asked how difficult it is for small bespoke UK companies to break into emerging markets such as Brazil, Russia, India and China and whether the company’s experience could benefit the wider UK economy.
Check out the link above for an overview of the programme from Sarah. We look forward to seeing it….