At our Victorian distillery, we’re familiar with repurposing and retrofitting; ever curious, ever questioning. Focussed on leaving behind a better legacy, we are addressing our packaging in the same spirit.
When we place so much importance on provenance, community, sustainability and transparency, it seems strange to consider packaging as a way of adding value. In our mission to use less and use better, we questioned whether our whisky needed a tin at all.
Now is the time for positive action. As the new default, we’re removing our tins on our web-shop and in our distillery shop. Today, we ask you to support this decision by leaving the tin out of your basket. Long-term, that’s one less tin produced and transported, one less tin that could end up in landfill, and one big vote of confidence for a more progressive future.
Our aim is to one day remove all of our tins globally. It’s a massive task but one that’s achievable if we start one tin at a time. Start with us today and choose to go one tin lighter.