Nick’s current life straddles his two passions, single malt whisky and vinyl records. While spirits (including, of course, our gin) is now his day job, he still has not one but two occasional alter-egos in the DJ world under the artist names Nicky B (funk, disco) and Heresy (techno). He collects both bottles and records, and being a self-confessed nerd amongst our ambassadors, he can’t help collecting knowledge about both. He says his vinyl and whisky are quite holy to him and so one cannot beat the other.
With stacks of obscure vinyl at home, lockdown travel restrictions, and the world turning online, he threw out the idea of making short videos on the theme of “Malts Meets Music”. This became a weekly series, of 10 episodes, which we were delighted to publish on consecutive Sundays, in a slot on our instagram channel. He describes making them as “a labour of love.” Often he would ruminate over tracks and drams for days before recording.
So how did he match them? Tasting and drinking whisky is a very evocative experience but also a deeply personal one; as is music. We all have that one song that can catch us off guard emotionally, transport us back somewhere, is that the same for whisky, then? And how can you convey something so personal to someone else when everyone’s experience is their own? Nick took the challenge seriously.
”When you’re talking about experiences or expressing how you feel about a certain track or a certain dram or a certain cocktail, it involves a lot of language. Translating those feelings you have, the flavour you have, the scent you have into words. Which I think is a difficult thing to do. It’s so linked to memory. So making those videos was a lot more challenging than I expected it to be! But the thing you have with Bruichladdich is you can always talk about what we do, how we do it and WHY we do it. And that brings its own meaning into what you hear and taste.”
We’ve compiled a playlist of the 10 videos here on Laddie TV. And we’ve also made them into a playlist “Nick’s Mixtape” on Spotify; a wonderfully eclectic soundtrack for your commute, your dramming session or even a lazy Sunday morning.
Slainte! Thanks for sharing Nick.
> Meet Ewald our ambassador in Germany
>Watch the full videos from the Mixtape sessions
> Nick’s Mixtape on Spotify