In Our Soul
We respect the past but don't live in its shadow. We believe in innovation and progress, while striving to create intriguing spirit - a spirit with flawless integrity and provenance. We are curious and restless - we never leave well enough alone. Pathfinders where angels fear to tread.
We believe that Islay whisky should have an authenticity derived from where it is distilled and where it is matured... from the philosophies of those who distil it. A sense of place, of terroir that speaks of the land, the barley, the water and the human soul that gave it life.
There are many who would see whisky distilling as an industrial process – a means of standard manufacture and nothing more. We understand distilling to be an ancient art, one that has intrigued the human spirit for centuries. A black art, a mysterious and enigmatic alchemy, that explores the very depths of the distiller’s soul.
ALLAN LOGAN, DISTILLERY MANAGER
SIMON COUGHLIN, CEO, CO-FOUNDER, VISIONARY
ADAM HANNET, HEAD DISTILLER.
DUNCAN MCGILLIVRAY HELPED COAX OUR OLD VICTORIAN DISTILLERY BACK TO LIFE IN 2001
MARK REYNIER, CO-FOUNDER, PIONEER, RENEGADE
We have inquisitive minds. If we were not inherently risk-takers, dreamers and romantics we wouldn’t have bought this wonderful old distillery in the first place.
So romantics we are, and independent minded ones at that; as free to follow our hearts as our heads. Every day is a new adventure and every day we challenge ourselves and ask: “What next? What if?”
We believe that the Scotch whisky industry is turning out an increasingly bland, industrial product, rooted in homogeneity, predictability and the worship of the status quo… because at massive industrial scale, predictability equals profitability.
Every day is a new adventure and every day we challenge ourselves and ask: “What next? What if?”
We are not bound by those rules or those values. We are a collection of individuals, each of whom brings their own skills and and their own dreams to this rollercoaster enterprise – whether that’s Budgie, our Stillman, Adam Hannett, our Head Distiller, or one of our many farmers who provide our barley and are part of the wider community of Bruichladdich. What we say, is what we believe, is what we do.
Moreover, we all live here and work here. That, apart from immersing us in the soul, the culture, the society, the heritage and the land of this great western tip of Islay, allows us to experiment, to ask questions of ourselves and our methods, to watch our spirit gently maturing here beside Lochindaal and to perceive how the many micro-influences on the character of the whisky – barley, terroir, climate, mashing, distilling rate, oak, casks, humidity, saline sea air, warehouse aspect – develop a single malt Scotch whisky with a personality all of its own.
Above all we believe in authenticity. That a spirit should speak of the land and of the people who crafted it.
This freedom to challenge and to pioneer is central to the heart and soul of Bruichladdich.
Above all we believe in authenticity. That a whisky should speak of the land and of the people who crafted it. Ultimate provenance, ultimate traceability. A whisky that could not be made anywhere else or by anyone else – diversity, honesty. A spirit born from a philosophy. A spirit with a story to tell.