TRANSPARENCY:

A CONSPIRACY OF SILENCE?

TRANSPARENCY:

A CONSPIRACY OF SILENCE?

“There seems, in fact, to be something rather like a conspiracy of silence among the proprietors of the different brands of whisky, a conspiracy to prevent the consumer from knowing what he is drinking.” – Aeneas MacDonald, 1930

There are many ethical businesses sharing more information than ever before; on their sourcing and supply chain, operations and even their marketing. We consider ourselves among the modern-day businesses delivering transparency in practice.

Our transparency has gone hand-in-hand with our commitment to quality ingredients, and the integrity of our founders. Since our resurrection in 2001, the decisions made at Bruichladdich have been chosen because they are the right ones. We are unashamedly open, from our business practices, to our products, to our whisky-making process.

An overarching philosophy of transparency is hard to prove in our day to day, perhaps it can only be proven in many small acts. These are the commitments we have made:

A commitment made to provenance and traceability, knowing that farmers within Scotland are supported from our sourcing, declaring publicly means we will not renege on our promise when crops fail or prices are lucrative elsewhere. Wherever possible, we trace our ingredients from farm to bottle.

Age statements are now accessible for all of our products – whether it’s on the side of the bottle, or on recipes disclosed on our website, all of our products have a declaration of the youngest component part.

Adding colouring to whisky is still a widely common practice but we have no interest in making any of our whiskies appear darker or more consistent

Our signature bottlings are made in batches, and therefore cannot taste the same each time. Rather than apply practices such as caramel colouring or chill-filtering to standardise our whisky, we would rather celebrate those differences. Each bottle is printed with a batch is declared on our recipes online for you to compare and contrast.

All of our whiskies are matured and bottled only on Islay. We do not outsource when it’s convenient. We’ve made a commitment to the island of Islay, building warehouses, employing local people, keeping whisky as ‘Islay’ as it can be