The Transparency Debate - Simon Coughlin

Our CEO Simon Coughlin has written to Dave Broom, Becky Paskin and Richard Woodard, editors of the website www.scotchwhisky.com.  Simon's aim is to clarify our position with regard to the 'Transparency' debate which has aroused significant interest in the whisky community following our very public support of a campaign initiated by the independent blending and bottling company Compass Box.

Simon's letter states...

Dear Editors,

We really appreciate the interest shown by www.scotchwhisky.com in the campaign for greater transparency in the Scotch whisky industry, and applaud the fact that the issues raised have been so clearly explained. The extraordinarily positive response to our backing of Compass Box has underlined the level of popular support we enjoy over this.

We had not spoken to Compass Box prior to the launch of their campaign, however you have probably been able to infer that our support was not offered entirely spontaneously. We had been planning to release more information about the vatting of The Classic Laddie for some time – and the timing of the launch of the Compass Box campaign was simply serendipitous.  We were therefore able to act immediately on recognition of our common cause.

One thing we must make very clear however, is that Bruichladdich has no intention of breaking any laws. Recognising the restrictions imposed on us by current legislation, the information provided on The Classic Laddie bottle, packaging and advertising is not going to change. There is no intention to purchase advertising or to commission a marketing campaign to promote the fact that we are making this information available.

We are not even going to publish this information in a form that can be accessed by a casual visitor to our website. The information will only be available in response to a request from a third party who has access to the batch codes, i.e. typically someone who owns a bottle of The Classic Laddie.

When a batch code is entered into the proffered field on the product page of our website, the enquirer will be provided with the recipe pertinent to that vatting.  The information will comprise the bottling date, the number of casks of each type used, the vintage, the spirit type and the cask type. We have no intention of publishing the batch numbers anywhere other than on the bottles.

We hope this provides clarity on our position as we move towards the release of this information during April 2016.

Best Regards

Simon Coughlin

Chief Executive Officer

Bruichladdich Distillery Company Ltd

Related Articles

Our Whisky

Join us for exclusive news & whiskies