Disruption. Independence. Challenging Convention.

IN

Those who voiced concerns about the Bruichladdich ethos being undermined following the purchase of the company by Remy Cointreau would have surely been reassured by the first ever Laddie presentation to the Remy International Brands conference in Athens earlier today. CEO Simon Coughlin, Global Brand Director, Douglas Taylor and Digital wonk, Lynton Davidson walked on stage accompanied by “Anarchy in the UK” by the Sex Pistols.

The audience of around three hundred marketing and commercial executives, who had gathered from all over the world, plus members of the Rémy Executive Committee, had no idea what was coming – the secret Laddie presentation had started with the gentle reel of Scottish bagpipes, which were suddenly ripped off in a screech of stylus across vinyl – to be replaced by the iconic 1976 punk anthem blasting out across the auditorium. Challenging Convention with an eye-opening, ear-popping introduction to Laddie philosophy, it certainly got the message across…

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