This is not about being worthy, believing our way is better or even suggesting that all of our competitors take advantage of what we believe is a shortfall in legislation. This is about making a genuine commitment to a small island community, whose industry relies on distilling, fishing, farming and tourism, some of which are greatly at risk in today’s political upheaval.
This is about employing real people and putting them at the heart of an international business. Knowing many are young and passionate and want the option to progress through a business whilst living in a rural community.
This is about distilling interesting spirits, not doubling capacity without any community benefit. No matter the number of litres, it’s about how it’s made. Otherwise, we will only dilute the name that generations before us have built.
Our Islay is about resisting the temptation to take soft options. Our Islay is about putting people and place first. Our Islay is about honouring our island’s name, about questioning our actions each and every day and continually striving to do better.
Our Islay whisky could only be made here. Conceived, distilled, matured and bottled only on Islay. We are the revolution. We are Islay.
3.—(1) In these Regulations “Scotch Whisky” means a whisky produced in Scotland—
(a)that has been distilled at a distillery in Scotland from water and malted barley (to which only whole grains of other cereals may be added) all of which have been—
(i)processed at that distillery into a mash;
(ii)converted at that distillery into a fermentable substrate only by endogenous enzyme systems; and
(iii)fermented at that distillery only by the addition of yeast;
- (1) A whisky or whisky-based drink must not be labelled, packaged, advertised or promoted in a way that includes the name of a protected locality or a protected region unless—
(a)in the case of whisky, the whisky is Scotch Whisky that has been distilled in that locality or region;
(5) The protected localities are—
(a)“Campbeltown”, comprising the South Kintyre ward of the Argyll and Bute Council as that ward is constituted in the Argyll and Bute (Electoral Arrangements) Order 2006(1); and
(b)“Islay”, comprising the Isle of Islay in Argyll.
* there appear to be little stipulations about where that barley is malted.