We know our farmers by name and see them as partners, not suppliers.
In order to celebrate the amazing variety of flavours that can be achieved when making whisky, we had to ask where our main ingredient, barley, was coming from. The journey to making our products meaningful as well as delicious starts with the special relationships we have with our farming partners.
Since 2001, we’ve lived this approach of starting again, going back to the beginning, and asking questions rather than just accepting industry norms. Is Scotch whisky really Scotch if the barley comes from Poland, or if you don’t know where the barley comes from because it’s just a commodity? What about an “Islay” whisky – what does that mean? Can you claim to understand or appreciate a whisky if you don’t celebrate or interrogate its ingredients? And are you fully realising the power of a luxury industry like ours, if you are not building relationships and re-investing at the point where it all begins – with barley?
Read more about our current barley growing partnerships below.