Jim McEwan, Bruichladdich whisky
Photos
  • progressive-our-philosophy-1
  • progressive-our-philosophy-2
  • progressive-our-philosophy-3
  • progressive-our-philosophy-4
  • progressive-our-philosophy-5
  • progressive-our-philosophy-6
  • progressive-our-philosophy-7
  • progressive-our-philosophy-8
  • progressive-our-philosophy-10
  • progressive-our-philosophy-12
  • progressive-our-philosophy-14
  • progressive-our-philosophy-15
  • growing-barley-for-bruichladdich-on-the-rhinns-of-islay
There are many attributes we share with our distant Gaelic forefathers: stubborn, resolute, self-sufficient, tough, hard-working, enduring, straight-talking, emotional, passionate, philosophical and engaging… perhaps with a certain roguish quality.
We are proudly non-conformist, as has always been the way in these Western Isles – Oirthir Gaidheal, the Coast of the Gaels, the land of the outsider.
At Bruichladdich, we believe the whisky industry has been stifled by industrialisation and self-interest – huge organisations have developed that require a stable status quo to ensure that their industrial processes can run to maximum efficiency, producing the maximum “product” with the minimum input and variation, all to the lowest unit price.
We reject this.
We believe that whisky should have character; an authenticity derived from where it is distilled and the philosophies of those who distil it – a sense of place, of terroir that speaks of the land, of the raw ingredients from which it was made.
We believe in variety, in chance, in progress, in irrationality, in a stubborn refusal to accept prescribed “process”; we believe in following the distilling Muse wherever it might take us. Above all we believe the world needs an antidote to homogeneity and blandness. Since our first spirit ran from our stills on 11.09.01 we have been on an adventure – sometimes a white-knuckle ride, but a journey that has seldom been dull, often a challenge, throughout a joy and a thrill.
Read more >
We believe that whisky should have character; an authenticity derived from where it is distilled and the philosophies of those who distil it
scroll