Our Philosophy

We respect the past but don't live in its shadow. We believe in innovation and progress, while striving to create intriguing spirit - a spirit with flawless integrity and provenance. We are curious and restless - we never leave well enough alone. Pathfinders where angels fear to tread.

We believe that Islay whisky should be the ultimate expression of the island itself; an authenticity derived from where it is distilled and where it is matured… from the philosophies of those who distil it. A sense of place, of terroir that speaks of the land, the barley, the water and the human soul that gave it life.

There are many who would see whisky distilling as an industrial process – a means of standard manufacture and nothing more. We understand distilling to be an ancient art, one that has intrigued the human spirit for centuries. A black art, a mysterious and enigmatic alchemy, that explores the very depths of the distiller’s soul.

We are proudly non-conformist, as has always been the way in these Western Isles – Oirthir Gaidheal, the Coast of the Gaels, the land of the outsider.

We believe that whisky should have character; an authenticity derived from where it is distilled and the philosophies of those who distil it

At Bruichladdich, we believe the whisky industry has been stifled by industrialisation and self-interest – huge organisations have developed that require a stable status quo to ensure that their industrial processes can run to maximum efficiency, producing the maximum “product” with the minimum input and variation, all to the lowest unit price.

We reject this.

We believe that whisky should have character; an authenticity derived from where it is distilled and the philosophies of those who distil it – a sense of place, of terroir that speaks of the land, of the raw ingredients from which it was made.

We believe in variety, in chance, in progress, in irrationality, in a stubborn refusal to accept prescribed “process”; we believe in following the distilling Muse wherever it might take us. Above all we believe the world needs an antidote to homogeneity and blandness. Since our first spirit ran from our stills on 11.09.01 we have been on an adventure – sometimes a white-knuckle ride, but a journey that has seldom been dull, often a challenge, throughout a joy and a thrill.

Our farmers know every inch of their land and the meaning of every cloud in the sky.

Our raw ingredients are paramount. We use 100% Scottish barley - we believe it's called "Scotch" for a reason. We are the major distiller of organic barley in Scotland and have been instrumental in support for organic farming in the single malt category.  In 2010 we released the first single malt whisky to be made purely from Islay Barley, probably the first in the island's history.

Our farmers know every inch of their land and the meaning of every cloud in the sky.  Our water comes from farmer and friend James Brown’s Octomore farm up on the hill behind our Port Charlotte warehouse; our Islay barley is dried in the sheds of the Wood brothers, Andrew and Neil, up the road at Octofad farm. We believe in community.

We believe our spirit should speak of where it comes from and where it is matured – Bruichladdich is the only major distiller to distil, mature and bottle all its whisky on Islay. Extraordinary to think it could be any other way, isn’t it?

We passionately believe in terroir - in authenticity, place and provenance, in ultimate traceability. We seek to produce the most natural, thought-provoking, intellectually stimulating & enjoyable spirit possible. Obsessive? Probably – but if all you want is a whisky, the world is awash with the stuff.

Lastly, we believe in innovation and progress, with constantly striving to produce a more characterful spirit, one with more integrity and provenance, one that is more expressive of this wonderful island we are lucky to live on. A spirit to put a smile on your face wherever you are, and to help you close your eyes and quietly dream of Islay.

We are progressive, Hebridean distillers.