When we took over the distillery in 2001 it was a coup d'état as far as the whisky industry were concerned as we set out to change the way distilling, whisky and Bruichladdich are perceived.
The two presentations are almost identical. This is to indicate continuity - after all, the Bruichladdich distillery has not changed, it's the same building, stills and equipment. But what has changed is the people and the way we do things - the ideology.
We have chosen two bottlings to represent the end of one 'regime' and the beginning of another - both bourbon, 46%, non chill-filtered and colouring free.
It is not a case of bragging that our malt is better than the other: it is one of respect, the baton passed on, celebration of the new, and most importantly, homage to the past, without which we would not be here.
William Harvey, with all the trials and tribulations he faced with Bruichladdich in his lifetime alone (family bust up, 2 economic disasters, prohibition, stock fraud, a world war, a fire) could never have envisaged where we would be today: Trotsky, the Russian revolutionary, said that "The Revolution Does Not Choose Its Paths." At least on that point he was right.
(a reference to the pre-revolutionary French monarchy) represents "the end of an era, the very last spirit to be distilled under the old order; a final glorious flourish and a marker laid down for those yet to come."
(rebirth) is "the dawn of a new age, among the first spirit to run from the stills under our ownership, our manifesto for the future."