Bruichladdich – the band! — Man, this is an easy one for me. Sex Pistols. Simple. Easy. Let’s move on.
Wait, you need more explanation? Ok, ok…
Back in 1976/77 few major bands had the look or (raw) impact on the music like the Sex Pistols. Rock was stagnating and Disco was becoming more popular. But the Sex Pistols burst upon the scene like a lion on new kill.
Compare this to Bruichladdich,
look at their kick-a$$ packaging or their all-over-the-place releases of yesteryear (and by yesteryear, I mean the past 8-10 years and up until the newest Laddie Ten). From the moment they released their amazing new “Laddie Ten“, it takes people from a scratch-your-head, “what are these guys doing?!” position to a more, “Ah, NOW I get it!” position.
And then, like Springbank, they’re making three different whiskies in the same place. An unpeated one (Bruichladdich), a heavily Peated one (Port Charlotte) and the world’s most peated whisky (Octomore).
What’s more is they have a still (called Ugly Betty, by the way), they they installed a short while back that now makes what I feel is one of THE best gins on the market – The Botinist. Seriously, A-MAZ-ING gin!
My point? They are doing what they want to do and not what people might expect from them. They don’t give a $#!?. Solid.
“We are Bruichladdich – love us or leave us.”
To me, that’s punk rock and that’s why the are the Sex Pistols of whisky.
Thanks to Yossi from the Jewish Single Malt Whisky Society for this one.