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The Best Laid Plans


Wednesday, 25 July 2012 POSTED BY Mark Reynier IN Library

The deal has been signed for Rémy to buy Bruichladdich for £58m including debt.

I am conscious there has had to be a dearth of information surrounding this news. Here’s my explanation of the recent turn of events.

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Bruichladdich and The Angels' Share


Tuesday, 3 July 2012 POSTED BY Mark Reynier IN Library

Ken Loach visited Bruichladdich on 27th January while location hunting for The Angel's Share. He intended to use one of our warehouses to feature in the film, and Bruichladdich to be the backdrop to the story. Having found his ideal location, Loach was unable to use it as there was insufficient quality hotel accommodation on the island to house his entire crew and cast.

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Diageo Brew(dog)haha


Thursday, 10 May 2012 POSTED BY Mark Reynier IN Library

Who would have thought Diageo dirty tricks?

Diageo again caught red-handed fiddling the result of a 'people's choice' awards ceremony, and exposed to the world via social media.

The powerful like to suffocate dissent, promote their agenda and eliminate competition. But like the Arab Spring - Syria, Bahrain etc. - social media has given volume to the small voice.

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Stand Still Laddie!


Thursday, 3 May 2012 POSTED BY Mark Reynier IN Library

The French have a problem with Bruichladdich. To be more specific, with the nom de plume "the laddie".

Whether it's a reflection of the French education system, the mesmerising influence of the kilt, or some deep-seated deviance, the French continually mistake laddie for lady, a confusion that could have deeply embarrassing results, particularly in Thailand.

The two words don't even look the same, let alone sound similar:

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    Blandola Malt - Take 2


    Friday, 30 March 2012 POSTED BY Mark Reynier IN Library

    At the recent World Whisky Conference Diageo's Nick Morgan called for a conversation.

    In whisky industry parlance, a 'conversation' is a euphemism for 'this is what we are going to do'.

    The subject is, surprise surprise, the contentious new category, blended malt. Morgan's proposition, as it was tweeted by drinks industry news provider Just Drinks, is he wants to sow the seeds of converting existing single malts in to new blended malts. This is the reheated Cardhu Debacle all over again. back then in 2004 Diageo were obliged to concede that, while not exactly illegal, it was not in the spirit of things to hoodwink the consumer. At the time, in full Arnie-mode, a spokesman said: "we'll be back".

    And here they are.

    But this time the landscape has changed: SWA members have now seen the light; a new category has been specifically created for this purpose.

    Nick's conversation is about setting the narrative for allowing certain single malts to become blended malts. The reasoning is simple, and of course it is to do with money: a blended malt would allow the better margins of a single malt to be achieved, but with the unlimited volume of a blended whisky: blended malt equals the best of both worlds. This economic argument has already won over SWA members; there is no longer any industry opposition.

    How will whisky retailers be convinced? Continuity of supply, better price points. And the whisky-buying public? Expect platitudes along the lines of 'blending is an art', our master blender, cheaper prices for your favourite malt, the brand looks the same, no one will notice the difference, etc.

    And of course they would be right. 90% of whisky is exported overseas, so brand-conscious Johnny Foreigner is unlikely to catch on to the deception, that his whisky no longer comes form the specific place that he thought has been told it came from, but instead some anonymous blending facility. And, and this is the main point, if origin, spirit, appellation and brand are decoupled, where will it all end?

    After all, the only difference on his favourite Scotch whisky will be the transposition of two little words, just 3mm high: 'single' for 'blended'.




    What does Scotland get out of Scotch?


    Monday, 13 February 2012 POSTED BY Mark Reynier IN Library

    What does Scotland get out of Scotch? No one really wants to talk about this delicate subject. Newspapers are bombarded with good news press releases from the Scotch Whisky Association (SWA) about £150 per second being earned by whisky with the inference that it is for Scotland's benefit.

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    2011 Condensed


    Friday, 16 December 2011 POSTED BY Mark Reynier IN Library

    We have come to the end of the 2011 distilling season, we are winding down for the Christmas break.

    The staff have met in the Bruichladdich shop for end of term speeches, Christmas and birthday cake, Champagne, beer and Bruichladdich.

    It's been a good year for us:

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    The True Spirit of Scotland


    Thursday, 8 December 2011 POSTED BY Mark Reynier IN Library

    BBC1 broadcast a documentary entitled "The True Spirit of Scotland" which featured Bruichladdich.

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      Scotch - What's in it for Scotland?


      Tuesday, 8 November 2011 POSTED BY Mark Reynier IN Library



        Whisky & Water


        Tuesday, 1 November 2011 POSTED BY Mark Reynier IN Library

        Winston Churchill's detractors accuse him of having been an alcoholic. The evidence, however, contradicts that.

        His daughter, Lady Soames, recalls that the "Papa Cocktail" was a smidgen of whisky covering the bottom of a tumbler, which was then filled with water and sipped throughout the morning. In his autobiography 'My Early Life', Churchill claimed he earned this habit as a young man in India and South Africa.  "The water being unfit to drink, one had to add whisky and, by dint of careful application I learned to like it."  Churchill remarked to those who took whisky neat, "you are not likely to live a long life if you drink it like that."

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