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“The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw.
Or as Jim says “We have a distillery, and we know how to use it”.
Conventional whisky wisdom dictates that a distillery has one spirit, and that it then offers a few expressions of that same spirit as time allows – a 10-year-old, a 15-year-old, a 20-year-old, etc.
How dull. Hit your signature style, programme the computer, press the green button.
Now, to be fair we’ve never had the luxury of this position – when we bought Bruichladdich there were (still are) huge gaps in the stock profile – a result of the rollercoaster life of the distillery under many remote owners, mothballed on whim and commercial pressure. Consequently when stocks of our limited inherited 10-year-old ran out we’ve had to wait another 10 years for the first of our own spirit to mature – our very first 10-Year-Old.
But beyond this pragmatic reality, the cosy, predictable, process-driven, safe commercial route was never one for us.
We are an inquisitive bunch - just because things have been done one way or another for years, is it really any better - or just habit?
“Custom without truth is but ancient error repeated.” – House of Commons records, 1641.
Romantics, restless spirits, curious minds, seekers of truth, renegades, mavericks, trouble-makers. We acknowledge all of these epithets and refuse to distinguish between them.
Romantics, restless spirits, curious minds, seekers of truth, renegades, mavericks, trouble-makers